How Market Forces and Consumerism are Fueling Innovation and Shifting the Search for Healthcare Leadership

Authored by Allen Reed

Companies touching nearly every facet of the U.S. healthcare market are banking on two certainties at a time when consumerism and other market forces are making the challenge of long-range planning increasingly complex.

Healthcare providers, insurers and device manufacturers all believe structural market changes are coming. They also recognize the decision is theirs to either wait out this year's presidential election for a read on potential reforms of the system or to begin or extend a process of organizational change that may keep or put them in the lead when the full impact of those changes comes into sharper focus.

Healthcare costs are projected to climb steadily now through 2015, when a $4 trillion healthcare market is projected to account for 20 percent of the U.S. economy and the cost of providing care for Americans will reach $12,320 per person, according to the Centers for Medicare and Medicaid Services.

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